Growing Your B2B Business With the LinkedIn Master Plan
Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth.
Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact.
Key Takeaways:
00:00 Introduction.
01:46 Starting a sales job with zero resources.
05:53 Landing a $2 million client from authentic LinkedIn content.
09:15 Why chasing engagement pods and viral templates kills true value.
12:54 Social selling defined: Right people, nurtured over time equals win.
16:42 The real KPI: quality conversations, not follower count or reach.
20:36 Most people on LinkedIn aren’t proactively starting genuine conversations.
24:15 Removing bots and fake accounts means better business results.
27:00 Do quality work, prioritize niche and avoid shortcut temptations.
35:12 Michelle’s GROWTH framework for employee advocacy and lasting habits.
Resources Mentioned:
https://www.linkedin.com/in/michellejraymond/
B2B Growth Co | LinkedIn
https://www.linkedin.com/company/b2b-growth-co/
B2B Growth Co | Website
https://b2bgrowthco.com/
Insightful Links:
https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/
https://blog.hubspot.com/sales/social-selling-linkedin
https://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin
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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Join me as I soak up wisdom from CMOs, thought leaders, and marketing-loving business leaders worldwide.
Together, we'll uncover the secrets of Brand Marketing and Performance Marketing Strategies, from organic and paid media campaigns to marketing intelligence for predictable business growth. Our scope covers the D2C and B2B world.
So far, we've had Bryan Kramer, Howard Tiersky, Neal Schaffer, Robert Rose, Drew Neisser, Julian Juenemann, Rand Fishkin, Dana DiTomaso, Ardath Albee, David Bain, Andrew Davis, Pam Moore and Pam Didnier, Mark Mark Schaefer, and many other great marketing leaders.
No marketing fluff here, guys - promise!
Don't forget to "smash" that review button to help this content get to more marketers like yourself (you know, the algorithm).
- Número de episodios: 118
- Último episodio: 2025-09-11
- Economía y empresa Marketing
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